"In my view, Rowan Atkinson is the only human bean entitled to call himself Mr Bean. Why? Because he pushes the boundaries of great humour and good taste in the way only a bean can!" Mr Jelly Belly

There is no more exciting flavour than POMEGRANATE - the newest, most delicious jelly bean to emerge from Mr Jelly Belly's kitchen, so it is only right and appropriate that it be given the Star Treatment. POMEGRANATE has been nominated Mr Bean's Bean in honour of Rowan Atkinson's latest most amazing, wonderful movie Mr Bean's Holiday.

This movie has everything - great taste, life affirming properties, a history, a touch of the exotic and best of all - you can't get enough of it. Just like Pomegranate Jelly Belly jelly beans. Furthermore, can you think of anyone other than Mr Bean who could say the word POMEGRANATE with more style?

Like the new Mr Bean movie it's hot and it's in demand. Pomegranates have been making some serious headlines lately so it's time for this lush, vibrant red fruit to be recreated in its own image and promoted to top Jelly Belly bean status. This jelly bean in delicious. Made with real pomegranate juice concentrate it has that unmistakable sweet-yet-slightly-tart flavour. Savour it slowly in tiny, intsy bitsy bites. Pomegranates are a fruit with ancient roots. Symbolising bounty, fertility and eternal life, the abundance of pomegranates in the ancient world was legendary and ultimately led to it becoming a royal fruit. Ancient Egyptians were buried with pomegranate seeds in the hope of being reborn. The Chinese sugared the seeds and served them to guests at weddings. More were thrown on the floor of the bride and groom's bedchamber to encourage a happy and fruitful union. Homer, Chaucer and Shakespeare have all paid tribute to the pomegranate.

On a less literary but rather more contemporary note - Pomegranate flavour is the first Jelly Belly jelly bean ever to be fortified with Vitamin C. Whatever next!